Privacy policy

KATE D BLOOM is firmly committed to upholding the principles of the General Data Protection Regulation (GDPR). To provide you with clarity, we have created this guide, explaining the purpose and methods of information collection, sharing practices, and your rights.

When you place an order or register with KATE D BLOOM, we will request certain personal information from you. Our stringent commercial standards are designed to protect your privacy, guarantee secure payment processing, and deliver exceptional customer service.

1.0 Who is responsible for processing your personal data?

KATE D BLOOM is accountable for overseeing the collection, storage, and processing of your personal data.

2.0 How is your information collected?

We will gather and receive information from you through various interactions with us, which include:

•Registering on our website

•Participating in optional surveys for feedback

•Placing orders and purchasing our products

•Receiving marketing or transactional emails from katedbloo.com

•When you visit our website, we utilize cookies to enhance your experience. Please refer to our Cookie policy for more details on how we use cookies.

•Additionally, we may collect other data from third-party tools, such as your browsing history on our website. For further information on the third-party tools we use, please refer to section 6.0.

3.0 What information do we collect?

We will collect and obtain various types of information from you based on your interactions with us (as mentioned in part 2.0). Here are examples of the information we collect:

•Title

•First name and surname

•Email address

•Contact phone number

•Delivery address

•Purchase details (including any gift messages for recipients)

•Communication history with us (such as telephone calls, emails, or live chat messages)

•Billing address

•Encrypted payment details, solely managed by our payment processors, as outlined in our T&C

•Optional recipient contact number and email address for delivery updates

•Automatically configured IP address*

•Information related to your cookies†

*When you visit our website or interact with our communications, we may gather network information like IP address, browser details, requested pages, and time stamps. This data helps us create marketing segments and target communications to enhance your user experience. Refer to section 4.0 for further details.

*To learn more about how we collect and use your cookies, please review our Cookies Policy.

4.0 Why is it being collected?

We gather your data for various purposes, including enhancing our services and improving the overall customer experience on our websites. Additionally, we may collect your data based on legitimate interests or with your explicit consent, as appropriate.

4.1 Legitimate interest

We may use your data and contact you based on legitimate interests to enhance our understanding of our customers and provide a better service. Here are some ways we utilize your information:

•Profiling and monitoring customer traffic patterns, for example, if you add products to your cart but don't complete the order, we may contact you via email or phone to assist you with the purchase process.

•Offering discounts, deals, and previews of new product ranges to our existing customers.

•Running test versions of our website for a percentage of customers to measure its impact and decide whether to launch it to all customers. This helps us understand how our customers use our website tests.

•Using your data to detect and prevent fraudulent or suspicious activity on our website.

•Contacting you regarding a competition you have entered on our website.

•Utilizing your payment details to successfully process and place your orders. We share this information with our payment providers as discussed in our Terms & Conditions.

•Keeping in touch with you by using your email address to send order confirmations, dispatch notices, and delivery updates.

We respect your privacy and ensure that all data usage is in compliance with applicable laws and regulations.

4.2 We have your consent

By reading this Privacy Policy before signing up for a newsletter or entering a competition, you grant us your consent to use and process your data. This also includes your consent for the following:

•Displaying advertising on Facebook, Instagram, or other third-party advertising platforms that may appear on other websites you visit. Please refer to section 6.1 for more details.

•Contacting you via telephone if we believe a product or service may be of interest to you, based on our profiling using your shopping habits, viewed pages, or products.

5.0 How do we use your information?

We use the information we collect to efficiently process orders and manage your account. Your email or phone number allows us to keep you informed about service enhancements, special offers, and website changes. By analysing site usage, we aim to improve the web experience. When you place an order, you consent to receive information about our products and services via email or phone, in compliance with data protection regulations.

Rest assured that by doing so, KATE D BLOOM complies with the Telecommunications (Data Protection and Privacy) Regulations 1999 and the Direct Marketing Association (DMA) Code of Practice.

Your contact details are obtained from purchases or newsletter subscriptions, giving us consent to send marketing emails. These emails may contain promotions, updates, or news. To unsubscribe, refer to section 7.6. For more details on data usage, see section 4.0.

6.0 Who will your information be shared with?

In addition to providing a website shopping facility, we may use your information for other purposes and may share it with partner sites that offer services to our customers. Please note that some of your information may be transferred outside the European Economic Area (EEA). However, we have measures in place to ensure the security and proper processing of your data in accordance with this privacy policy.

By making a purchase from us, you consent to the transfer of your data to third-party processors located outside the EEA, enabling us to deliver customer service, enhance our services, and address security, credit-risk, or fraud-protection needs. Your data will be handled securely and in compliance with this privacy policy.

6.1 Third-parties

We may, at times, employ third-party tools to conduct profiling and process data. The specific methods we employ and the third-party providers we utilize are outlined below. It is important to note that each third-party tool maintains its own policy concerning the handling of personal data shared within their respective platforms.

6.1.1 Payment Processors

We may use the payment details you provide to conduct fraud and security checks in collaboration with other organizations. This process involves detecting and preventing fraudulent activities. If, after placing an order with KATE D BLOOM, we or our partners suspect or identify any fraudulent behavior, we may record this information and share it with other organizations to prevent and detect fraud both presently and in the future.

6.1.2 Product Fulfillers

To ensure smooth deliveries, we share specific order details with our fulfillers, such as customer and recipient names, delivery address, contact number, and gift message. No payment information or email addresses are shared. This is done to ensure accurate and efficient product delivery to our customers.

6.1.3 User Experience Tools

We analyse customer journeys on our website to improve your experience. Payment information is encrypted during order processing for security. We may conduct surveys to gather feedback, ensuring secure data storage and timely deletion of excess data to protect your privacy.

6.1.4 Customer Communication

We use data processors for marketing and dispatch emails. These processors help us send marketing communications, delivery updates, and gather product reviews. Additionally, we utilize other tools like live chat, social media, SMS, and phone calls for customer service interactions to promptly address your queries and enhance your experience.

6.1.5 Advertising & Social Platforms

We use your data to create a customer profile, enabling personalized ads on selected websites and social media. This is done through cookies to analyse your browsing habits and measure ad effectiveness. Ads showcasing products based on your preferences will appear on affiliated websites. Tools like Google Analytics and Google AdWords help us analyse your habits and track tailored ad success.

6.1.6 Advertising & Social Platforms

We may stock and sell products on behalf of third-party partners. By ordering products from our partnered third parties, you consent to the sharing of relevant data with them for order fulfilment, all in accordance with GDPR guidelines. Your data will be handled in compliance with data protection regulations.

7.0 Your rights as a customer

When you make a purchase from us, you have the following rights in relation to the personal information we hold about you:

7.1 The right of access

You can request access to your personal data by sending an email to info@katedbloom.com. Please note, we won't disclose payment/bank details for security reasons and may need additional information to verify your identity.

7.2 The right to rectify information

To update or correct your personal data, please contact our Customer Service team. You can find more information on how to reach us in section 8.0.

7.3 The right to be forgotten

You have the right to request the erasure of your data through the pseudonymisation process, which involves processing personal data in a way that it cannot be attributed to a specific individual without additional information. This additional information is kept separately and subject to strict technical and organizational measures to ensure the data's confidentiality.

7.4 The right to be informed

By reviewing this Privacy Policy before making a purchase, you are informed about the usage, timing, and reasons for collecting and storing your data. As per your rights, you have the entitlement to receive this information, and we may occasionally update it as outlined in section 9.0.

7.5 The right to make a complaint

You have the right to file a complaint if you believe that your personal data is being collected, stored, or processed inappropriately. For further details on how to reach us, please refer to section 8.0.

7.6 The right to unsubscribe

You can unsubscribe from our marketing emails at any time by clicking the 'unsubscribe' link at the bottom of the emails. Note that you may continue to receive mailings already on their way to you while we process your request.

8.0 How to contact us and who to contact

To unsubscribe from our email communications, please refer to section 7.6 for instructions. Alternatively, you can send an email to info@katedbloom.com.

Our online ordering system uses a temporary cookie to assign a unique reference on your computer, allowing us to track your order while you use the system. Each new visit will result in a new cookie, overwriting any from previous visits.

To monitor and improve our site, we may collect certain information, such as your domain name, IP address, operating system, browser, version, and the website visited before ours. This may involve using a cookie that does not expire at the end of your browsing session.

We also use third-party cookies for targeted advertising, profiling, and web tracking to present products and services you may like. To opt-out of this type of advertising, you can do so at any time, though you may still see generic advertising when browsing other websites.

Please note that if your internet browser rejects cookies, or your network firewall doesn't allow them, you may be unable to purchase from us. Refer to your browser's help file for instructions on enabling cookies on your PC. For more information on third-party tools, see section 6.1.